Case Studies
E-Commerce – Beauty Products
Achieved 89% revenue growth in 3 months (A$29,779 → A$56,254) by restructuring Google Ads campaigns. Improved ROAS from 3.94 to 4.42 while reducing cost per conversion and tripling their 30% growth target through strategic SKU segmentation and Performance Max optimization.
E-Commerce – Coffee Machines
Delivered record-breaking Black Friday performance with 602.8% revenue increase ($51,101 → $359,162). Improved ROAS from 6.06 to 24.16 and reduced cost per conversion by 75% through Performance Max restructuring and brand-specific campaigns in a last-minute rescue mission.
E-Commerce – Galaxy Projector
Transformed flatlined Google Ads performance into £532,459 revenue (609% increase) in 3 months. Improved ROAS by 53% and reduced cost per conversion by 28% through shopping feed optimization, keyword scaling, and search campaign restructuring.
E-Commerce – Outdoor Adventure Gear
Scaled adventure gear brand revenue 537.5% ($41,872 → $252,976) while improving ROAS from 5.0 to 17.0. Achieved 166% conversion rate improvement through Performance Max restructuring, product segmentation, and strategic targeting optimization.
E-Commerce – Supplements
Transformed a global supplement brand's deteriorating Google Ads into profitable growth with 83.7% ROAS improvement (2.7 → 4.96). Increased revenue by $183,361 within one month through strategic feed optimization, campaign segmentation, and health industry compliance.
Lead Gen – Wealth Advisory Services
We broke through the previous agency's ceiling, scaling monthly ad spend from $130K to $225K while improving cost per conversion from $183 to $179. Lead volume increased 71% from 700 to 1,200+ monthly leads with 10% improvement in qualified lead rate.
Lead Gen – Accounting Services
Generated 88 leads for a regional accounting firm specializing in construction and real estate, resulting in 3 new clients and $126,000 in Annual Recurring Revenue. Achieved 15.35x ROAS with a cost per acquisition of $2,736.
Lead Gen – Chiropractic Clinic
Transformed a chiropractic clinic from zero leads to 60 leads per month in Newcastle. Reduced cost per lead to $25.42 (63% below market average), acquired 3 new clients in the first week, and successfully defended against competitor brand bidding through strategic campaign optimization.
Lead Gen – Development Agency
Transformed a struggling development agency from $500+ cost per lead to $102.95 through geo-targeted campaigns and intent-based keywords. Generated 308 leads and scaled to $123,000 monthly revenue (month 7) with 12.83 ROAS, turning failed campaigns into predictable growth.
Lead Gen – Home Improvement
Broke through growth plateau for Victorian home improvement company, increasing conversions 239% (43 → 146) while reducing cost per conversion 68% ($495.75 → $158.72). Tripled conversion rate to 4.08% through CRO framework and hyper-segmented campaigns.
Lead Gen – Online Education
Transformed global online education provider's lead generation with 150% more leads using only 32.7% more spend. Achieved 11.8x ROAS and $315,000 monthly revenue through geo-segmented campaigns and strategic keyword restructuring across 8 countries.
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